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Director of Digital & E-Commerce

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Location
New York, NY
Salary
$100,000 - $150,000
Job Type
Direct Hire
Date
Sep 25, 2017
Job ID
2525577
  • Director of Digital & E-commerce for branded apparel company
  • Manage digital and E-commerce strategy across several brands
  • 5-8 years expertise in managing the E-commerce and Digital platform for a fashion product required
  • Build and execute plan that support brand’s initiative and financial goals
  • Work with CFO to create retail P&L: control budgets
  • Develop and support new business initiative to grow direct to consumer business
  • Manage merchandising / planning: assortment plans, sell-through, inventory
  • Develop and execute customer acquisition and retention strategies for: SEM/SEO, shopping engines, email programs, online partnerships, and social media programs. 
  • Oversee Technical / User experience: bounce rate, site conversion
  • Direct day-to-day operations of all aspects of E-com business
  • Coordinate with In-House development team
  • Manage budgets, direct and communicate with agency partners 
  • Establish KPI (key performance indicators) to track and report successes and challenges
  • Define what Omni-channel means to our brands and create metrics to validate expectations
  • Passion for leading our company, mission and brand's vision online